COMMUNICATION PROGRAM FOR EMPLOYEE AND FACTORY WORKERS – EMEA OPERATIONS OF LARGE INTERNATIONAL COMPANY
No cohesion between countries, the factories and offices operated as two completely different worlds
Organization objectives and strategy not well known by the employees and completely unknown to the factory workers (50 % of the workforce) in the EMEA factories
Communication via email and intranet did not reach the workforce
In general workers did not feel they were part of a wider organization
Safety issue as too many work accidents that proper communication and training could have avoided
Security awareness becoming a top priority
We started with a survey regarding awareness of company values, strategy and objectives. 2 campaigns, an on-line survey for the office employees and face to face workshops in the factories, with team representatives
We organized half day workshop with each group where we not only asked questions, exchanged views but also gave basic information
We developed an online newsletter for office employees and a printed version for the factories for distribution at meeting points (cafeteria, coffee rooms, locker rooms)
We organized meetings with team leaders and gave them the tools to inform and train their respective teams
We installed displays for key messages in the lobby and cafeteria of the factories
We organized quarterly briefings in both offices and factories to keep the teams informed, and always closed the session with a customer success story so that workers could feel the actual impact of their work.
We organized specific safety workshops in factories and developed safety videos for the newsletters, the meetings and the displays.
The employee engagement survey results improved drastically.
We reached the EMEA safety objectives
The readership of both the electronic newsletter and the printed ones increased by 20% and we succeeded in stimulating the interaction (contribution to the articles, comments, suggestions)